I was commissioned by The Crew League (TCL) to develop a composite that would announce American rapper and singer/songwriter Kevin Gates and his crew "The Alumni" joining the highly coveted basketball league. 

Given full creative direction, my objective was to develop a fresh, engaging look which relied heavily on the blue colourway reminiscent of TCL jerseys. 

Such strategic use of striking design elements proved effective, as the final Instagram post was reposted on Gates' Instagram story to an audience of over 11.1 million followers and garnered thousands of likes. 

Unused Kevin Gates draft + Doe Boy graphic

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